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Social media continues to evolve rapidly, with new platforms, features, and consumer behaviors emerging constantly. For GCC businesses, staying ahead of social media trends is crucial for maintaining relevance and engagement with audiences who are among the world's most active social media users.
In GCC markets, platforms like Instagram, Snapchat, and TikTok have particularly high engagement rates. Understanding peak usage times, cultural events, and language preferences (Arabic vs. English) is essential for effective social media strategies. StepUp helps brands navigate these nuances to create campaigns that resonate with regional audiences.
Strategies for creating engaging content that drives traffic and converts leads.
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