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GulfTel’s marketing leads were operating in the dark—performance data lived across YouTube, Meta, search, and CRM systems with no unified snapshot. Regional heads needed a single dashboard to monitor spend, creative fatigue, and revenue attribution for six countries while enforcing strict data governance.
StepUp architected a Snowflake warehouse with dbt models that normalize every media source, then built a Vue-based dashboard with role-aware views. Alerts trigger when CAC deviates ±10%, and smart annotations capture campaign learnings for future sprints. Scheduled Looker exports send executive summaries each Monday, ensuring everyone reacts to the same source of truth.
