Client
Services
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RapidGo was entering a crowded last-mile market dominated by incumbents with deep media budgets. They needed a differentiated narrative for Saudi and UAE audiences, localized creative, and a performance engine that could acquire couriers and consumers within 90 days.
StepUp developed the “Deliver More Moments” platform, producing hero films, motion graphics, and street-level photography with Arabic and English copy. A multi-channel media mix (Snap, TikTok, YouTube, Waze, and programmatic OOH) drove awareness while App Campaigns for Engagement pushed installs. A bespoke marketing war room reported CAC hourly, enabling budget shifts that cut acquisition cost by 32%.
