S T E P U P
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StepUp Logo

StepVoice – Podcast Brand System

Client

StepVoice Media
Dubai, UAE

Services

Brand Strategy, Visual Identity,
Motion & Audio Guidelines

Date

Jan 2023 - Mar 2023
2 Months
Close-up of podcast microphone in studio

Challenges

StepVoice is a bilingual leadership podcast that needed a flexible visual identity for video, social carousels, and live events. Existing assets felt corporate, lacked motion rules, and couldn’t scale across 40+ episodes and guest headshots.

  • Define a positioning territory that feels premium yet conversational.
  • Create a modular grid for episode art, quotes, and guest reels.
  • Document animation rules for lower thirds, waveform reveals, and transitions.
  • Deliver a lightweight asset kit so the internal team can self-produce weekly.
Podcast hosts recording in branded studio

Solutions

We built the “Signal Lines” identity system inspired by studio acoustic panels. A bespoke logotype, supporting Arabic typography, and a vibrant gradient palette differentiate StepVoice from other business podcasts. Motion specs in After Effects plus Canva templates empower the in-house team to ship episode promos in under 15 minutes.

Team reviewing color and typography boards
Podcast brand book and stationery on table
Branded studio environment

We'd be interested in learning more about your project.